1: To get the most out of your logo design stick with simplicity! Your business logo or service mark will be placed in many different layout scenarios and at times very small in size. A simple, easy to recognize logo or mark will be most effective. 2: Create a logo that can be transformed into different height/width ratios. This way your logo can remain consistent but used in many different ways like a long banner ad (1:10 ratio), or a square sign (1:1 ratio), and so on.